By Lucia Zazueta
Every New Year someone comes out with the new market trends; that new car you should buy no matter what, the popular laptop that will make your life easier, a destination you shouldn’t miss next summer… but who decides what the trend is or will be? And more important, is it worth it to follow all of them? Read the rest of this entry »
The invention of the printing press, around 1440, is widely regarded as the most influential event in the second millennium AD. We have to thank Johannes Gutenberg for that! But this magnificent invention was not regarded as great back then, it actually brought chaos and bloodshed to Europe for over 150 years. For the most part due to the new and wide spread of ideas…
Imagine you where on Skype talking to your girlfriend/boyfriend. Because of some unknown reason she/he had gotten angry and started shouting to you. Your reaction would most certainly be get angry to some degree too, right?
If the first scenario happened and additionally later tat day, when you meet her/him to dinner and she/he started to shout you again,what would happen then? Your degree of anger would probably hike up to frenzy.
Although this quote sounds like it emanated out of Steve Jobs, it did not, he was just clever enough to apply it and revolutionize a whole industry making him and some lucky few others ridiculously rich. That quote goes way back in time, about 500 years ago! It is acknowledged to the multitalented genius Leonardo da Vinci.
By Martha Cardoso
When talking about the benefits of the implementation of a CRM we are not just talking about loyalty and client retention. We are also referring to making wise marketing, effective campaigns, and intelligent opportunities of cross-selling and open a possibility for the quick introduction of new brands and products.
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