From a daily newspaper to a live update news on the Web… do you think Digital Media will take off the Press? Find out the thoughts of our special guest: a journalist now involved in the digital media environment.

Imagine you where on Skype talking to your girlfriend/boyfriend. Because of some unknown reason she/he had gotten angry and started shouting to you. Your reaction would most certainly be get angry to some degree too, right?

If the first scenario happened and additionally later tat day, when you meet her/him to dinner and she/he started to shout you again,what would happen then? Your degree of anger would probably hike up to frenzy.

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Although this quote sounds like it emanated out of Steve Jobs, it did not, he was just clever enough to apply it and revolutionize a whole industry making him and some lucky few others ridiculously rich. That quote goes way back in time, about 500 years ago! It is acknowledged to the multitalented genius Leonardo da Vinci.

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By Martha Cardoso

When talking about the benefits of the implementation of a CRM we are not just talking about loyalty and client retention. We are also referring to making wise marketing, effective campaigns, and intelligent opportunities of cross-selling and open a possibility for the quick introduction of new brands and products.

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By Bruce Hinojosa

We are talking about 750 millions of social network users between the most popular social networks such as Twitter and Facebook. In addition to this information we add that 70% of the users are being influenced by companies to generate a purchase. We are talking about something big, that business no matter what their size is, they have to be part of this. Social network have become an essential tool in any CRM implemented in the company.

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