By Lucia Zazueta
Every New Year someone comes out with the new market trends; that new car you should buy no matter what, the popular laptop that will make your life easier, a destination you shouldn’t miss next summer… but who decides what the trend is or will be? And more important, is it worth it to follow all of them? Read the rest of this entry »
Although this quote sounds like it emanated out of Steve Jobs, it did not, he was just clever enough to apply it and revolutionize a whole industry making him and some lucky few others ridiculously rich. That quote goes way back in time, about 500 years ago! It is acknowledged to the multitalented genius Leonardo da Vinci.
By Lucía Zazueta
A couple of years ago… four years to be exact, I decided that no one could ever turn me down of what I wanted to do for and with my life. I decided to accomplish any crazy, fabulous, impossible dream that jumped inside my head from then on. And guess what? I just realized – four years later -, that I’ve been loyal to them (my dreams). Yeah, it might sound awkward; “how couldn’t I possible realize that I was living them?” Probably because I was that loyal to them, that the rest of the factors that completed the formula were aligned to make it easily come true.
by Amaya Marichal
Something really strange is happening right now. It seems like everybody has caught the World Cup fever. My husband, for instance, suffers from socceritis. He just can’t help it and I really don’t know what to do with all this crazy addiction. Read the rest of this entry »
by Miguel Molina
The world of loyalty and branding revolves around consumers. As new generations emerge there is a distinct change in the way loyalty is perceived. As marketing companies are always in the lookout for newer customers, it is obvious that they need to embrace the Millennial or Gen Y group into their arms, not only due to the important number of its members.
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