by Amaya Marichal
Same old story. You’re writing a review for the company’s Newsletter or an article for a popular magazine. Maybe it’s just an email or a simple post for Tumblr. But there it is: The Almighty Message. You look at your text and you can’t help but wonder if it’s alluring enough to get everybody’s attention. And trust me, you WANT everybody’s attention.
by Molina
Some months ago, in a meeting with a reputation company, they defended Reputation as being the King, and Content being the Queen, it was quite convincing at the time. However, as we have experienced with different customers, you can’t ignore the hearth of the any communication program, don’t get me wrong Content and Reputation are vital, but the existence of a valuable Customer Database is definitely the star of the game, the King of Kings.
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