By Martha Cardoso
When talking about the benefits of the implementation of a CRM we are not just talking about loyalty and client retention. We are also referring to making wise marketing, effective campaigns, and intelligent opportunities of cross-selling and open a possibility for the quick introduction of new brands and products.
By Bruce Hinojosa
We are talking about 750 millions of social network users between the most popular social networks such as Twitter and Facebook. In addition to this information we add that 70% of the users are being influenced by companies to generate a purchase. We are talking about something big, that business no matter what their size is, they have to be part of this. Social network have become an essential tool in any CRM implemented in the company.
¿Cómo hacer Rentable el CRM Social?
Cuando hablamos de CRM hablamos de base de datos la pregunta importante es ¿En donde tenemos esa bases de datos y cómo la obtenemos? El objetivo de una empresa al tener una base de datos de clientes es poder monetizarla en algún momento. En una base de datos un dato es un prospecto que puede llegar a ser un cliente. Leonel Azuela, Director general de Quaxar, nos platica cómo podemos sacar provecho de la base de datos.
by Victor Rojas
CEM – Customer Experience Management
I trust that traditional CRM or at least major components such as forecasting, revenue planning and alike features will be closer and closer to ERP and other internal tools that have no touch points to the actual customers, prospects, partners or other constituencies of the market. The other part of CRM where we keep customer data, connections, conversations and so much more – and have even trouble to keep it in our old style CRM system are more likely to be a much more open tool. Scott McNealy from SUN said many years ago the network is the computer. The social network is the CRM system. And if CRM 2.0 is CEM Social networks and systems yet to develop will be the final creation of CEM.
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