By Víctor Rojas
Retaining existing customers is as same as important to attract new ones for your business; however, several studies have come to the conclusion that retaining existent customers is cheaper than to attract new ones. That is why we should focus our efforts in building their loyalty by getting to know them, pampering them and make them feel as if they were part of your family, part of your brand and company.
by Emma Heald
Anyone who knows me knows that when it comes to football, I’m an England fan all the way. No matter how miserable their performance on the pitch, the next time there’s a match I’ll be there with my England shirt on and my flag waving happily from the front of the house. Read the rest of this entry »
by Victor Rojas
We usually do not want anybody to come and tell us what to do or not. The fact is that we live in a period where the new generations seem to incorporate a full-control inbuilt chip that leads them to believe they know everything about everything.They are somewhat right. This generation can contribute a new, fresh and unprejudiced view of reality. To think of this generation as an undifferentiated mass would be a mistake. Those of us who were born after the Notebook could call ourselves “digital inmigrants”, while they could be named “digital natives”. Read the rest of this entry »
by Molina-Cosculluela
The success of any business initiative depends largely on the principles, strategy, solutions, applications and systems of an organization. Often organizations have to sustain a cutthroat climate where survival and growth would be the two paradigms to take businesses forward. The finite way to improve businesses is to get the appreciation from the people driving the business, yes we are talking about the Customers.
by Erick Ovalle
When you are working on the development of an e-mail marketing campaign one of the things that comes to mind is: “How can I make my campaign successful when there are so many e-mails flying around the internet?” or “How can my campaign catch customers’ attention and not go unnoticed like many others?”
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