Quaxar :: Loyalty Services : Knowledge

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Customer Knowledge refers to a deep understanding of the information contained in the organization's database, including demographic, behavioral and transactional data.

As a form of direct marketing we use databases of customers or potential customers to generate personalized communications promoting a product or service. We profile, predict and measure customer behavior to improve business decisions. We bring order and utility to your marketing data with services that help you collect, process, retrieve and share the right information at the right time.


	Hewlett-Packard
	Innova
	National Water Comission
	Ministry of Energy
	National Weather System
	Comision Federal De Electricidad
	Chedrahui-Consupago
	Felipe Calderon (2006)
	Farmacias Del Ahorro "Te Creemos"

QUAXAR Database Marketing Tools

We emphasize the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a result we tend to be heavy users of data warehouses, in order to build more accurate models.

Our services include:

	Creation of customer databases

	Analytics and Data Modeling

	Value segmentation of customer data

	Customer reporting and Analysis

	Customer Lifetime Value

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