When we began Felipe Calderón's Presidential campaign, it was immediately evident that we needed to hire a Content Administrator for the official campaign website, in order to improve the way in which we published information about the candidate.The Quaxar team quickly implemented a technological solution which optimized management of the website and significantly improved both the turnaround time for updating the site and the efficiency of the organizational processes used to manage the portal. During the presidential campaign, Quaxar applied its experience in CRM to offer strategies to improve the impact of our campaign messages using Official Electronic Newsletters.Quaxar is a professional company that understood exactly the necessities and demands of a political campaign, offering useful solutions despite working within tight timelines.