Leonel Azuela will be one of the speakers at the Connections Event by the end of April, the topic to be discussed will be Social Media.

We all talk about social media now. We all have to understand this exploding phenomenon and we have to see how we can take advantage of it all to “connect” smartly with our clients and grow our businesses. The question is how?

To answer these nagging questions and learn about examples on how companies are using social media, we’ve put together a panel of those who know this subject in and out.

Christine Valls (left in picture) oversees e-commerce marketing for American Airlines for Latin America; Giacomo Bertaina of McCann Worldgroup – one of the largest advertising agency networks - advises clients on their digital strategies; and Leonel Azuela (right in picture) of Quaxar heads a local boutique digital marketing firm.

Quaxar speaking of Marketing in Celaya´s University

Quaxar imparted a conference for the Universidad de Celaya’s Masters Degree on Marketing. The conference was called “CRM and Loyalty”. In the presentation we explained the concept of CRM as a set of processes, rather than a product. Additionally, in terms of Loyalty, we discussed different models of how to promote customer retention, different case studies were presented and we concluded with a good Q&A session.

QUAXAR SPEAKS OF INNOVATION IN MASTER FROM THE UNIVERSITY ADOLFO IBAÑEZ

On Friday January 22, 2010, Leonel Azuela delivered a lecture at the Masters in Innovation of the Adolfo Ibañez School of Management in Miami. The theme of the talk was "Lessons to Improve Process for Creating Innovation and Improvement of Software Products and Services"
 
The audience were several executives from Latin America enrolled in the Master of Innovation in the yields of the University in Santiago de Chile. The presentation outlined various models of innovation that have affected the overall development of Quaxar product and talked anecdotally a real case of a client where the challenges presented in adopting innovation and change management in that particular development.
 
Attendees learned three main things: First, seven key recommendations in the innovation process, and second, innovation models applicable to software development, and finally practical solutions to improve innovation in the deployment of services.

Quaxar in Radio Chat of ITESM talking about Political Marketing

On Wednesday March 3, from 9:30 to 10:30 pm, Leonel Azuela participated in the first month Radio Chat with 200 people from ITESM (Tec de Monterrey). The topic focused primarily on the use of new digital media such as Internet and social networks to promote political campaigns and government programs. The audience were the students of the Masters of Marketing Policy and Marketing from ITESM Virtual School. There was great participation of students from Mexico, Latin America and some European cases.

MasterCard, “Grupo BT USA” & Quaxar

MasterCard in partnership with “Grupo BT USA”, have selected Quaxar to handle their Loyalty program for Travel Agents. This program will be released in its first stage in Mexico, with a planned rollout to Latin-America.

Quaxar attended the MarketingSherpa's Email Marketing Summit 2010 on January 20-22 in Miami, FL

Social Media was a huge topic during the conferences, some interesting key findings shared at the summit:

• 49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users.
• Personal communication time is moving more to social media.
• Email received budget increases across all industries, company size and target market. But to make use of those gains, marketers must think strategically and integrate email with other channels/campaigns.
• In the next three-to-five years, all meaningful brands/companies will have some kind of community presence. Forget websites – think open hubs and connect the dots between channels.
• The real role of social media is retention.
• Customer retention is the new acquisition. Purge “attrition” and “churn” from your marketing lexicon. Focus on keeping customers so you don’t have to always look for new ones.
• Blogs, podcasts, speaking engagements, articles, events, books, case studies are very effective in incentivizing your lead nurturing – all things we can attach via link to an email
  Don’t start a campaign until you have at least 3 touches planned.
• Enhance welcome emails with personalization, special offers/benefits to get subscribers engaged immediately.
• Use unsubscribe surveys to find out why people opt-out.
• Explosion of social media has put pressure on email to be more of a conversation -- the true 1:1 channel.
• A bounce is a win in a database cleanup campaign – you’re removing bad names, to make future email more effective.
• Control frequency across programs -- Don’t overload subscribers with triggered email, promotional campaigns and newsletters.