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2004
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News 2004 Second Half

December  November October  September  August  July 
December
Launch of new loyalty program for Intercontinental, Crowne Plaza, Holiday Inn, and Staybridge Hotels.
On December 1st, 2004, Quaxar began its collaboration with Hewlett-Packard (HP) of the development of the CRM strategy for the Latin American market.
Customer Relationship Management(CRM), refers to the managing of an enterprise's relationship with its clients. Within this area, HP interacts with its customers to provide them with better service through personalized customer care. QUAXAR's goal has been to strengthen this bond by providing the necessary tools for the needs of Hewlett-Packard's clients.
Many significant events have taken place for Hewlett-Packard while working hand-in-hand with QUAXAR's experienced consultants. A few of these are: the creation of HP NEWS monthly newsletter, the SERVICE AND WARRANTY monthly campaign, as well as the management of client information.
QUAXAR, is also involved in many other activities with HP such as: planning, message creation, and fundamental metrics analysis which help to determine the results and levels of service accomplished by HP.
The development of these activities has generated significant improvement for HP Latin America CRM services through the synergy and added value that QUAXAR's team contributes in their daily efforts.
November
Mexican President Vicente Fox congratulates QUAXAR at the 2004 Government Expo, and wishes them luck for the future.
Mexico D.F., November 10, 2004. Mexican President Vicente Fox Quesada today inaugurated the 2004 Government Expo, held in Mexico City. Soon after, President Fox visited the QUAXAR display, and congratulated the team on their work and their contribution to the Expo. With a warm handshake for Managing Director Leonel Azuela, the President wished the company luck in its forthcoming projects.
For the 8th consecutive year, nearly 150 government institutions, state entities, and private companies took centre stage at the Banamex Center from November 10th through 12th for the annual Government Expo. QUAXAR participated as one of the most thorough exhibitors.
QUAXAR put on an extensive show, exhibiting many different government technology tools such as: e-government strategies, portals and intranets, digitization and document management processes, and automization and data monitoring tools. QUAXAR displayed many of its e-government solutions, which have won international awards including:
  • 2004 Award of Excellence from the National Association of County Information Officers (NACIO).
  • “Honorable Mention” in the Overall Web Site Category of the “2004 International Communicator Awards”.
  • APEX® 2004 Award of Excellence for New Web & Intranet Sites. APEX awards are based on excellence in graphic design, editorial content and success in achieving overall communications effectiveness and excellence.
  • iBest e-Government Portal Award 2002 as the best Government Portal in Mexico.
The 2004 Government Expo was created to facilitate contact between a variety of companies and a wide range of decision-making government officials, allowing the presentation of a variety of innovative tools in information technology, telecommunications, and the Internet. The Government Expo is considered the most important e-government event in Mexico.

Scenes from the Expo

Recognition of QUAXAR’s participation
October
QUAXAR and IBM to present to CFE at the 3rd National Meeting of Superintendents, to be held in Acapulco in October 2004.
On October 7 and 8, 2004, QUAXAR México and IBM de México will present their services and solutions to the electricity sector through the Generation Division of the Federal Electricity Commission (CFE). This event will be the 3rd National Meeting of CFE Generating Plant Superintendents, to be held in Acapulco, Guerrero.
Leonel Azuela, Managing Director of QUAXAR, declared that“we are very happy to be presenting not only our Regional Energy Monitoring and Measurement System (SIMMER), a hugely successful tool which we have installed in over 80 generating plants in Mexico, but that we also be able to show the portfolio of technology solutions that IBM brings to QUAXAR to assist in resolution of operating issues and data management in electricity generating plants.”
Guillermo Villegas, expert in data management in the electricity sector and head of IBM de México's CFE practice, points out that “QUAXAR is key to the creation and implementation of IBM solutions for the Mexican electricity sector, and we could not pass up this opportunity to present ourselves as a team in front of such an important audience.
Among the topics to be covered during the 3rd National Meeting of CFE Generating Plant Superintendents will be a number of issues related to the management and operation of thermoelectric and hydroelectric generating plants, as well as the presentation of better practices in activities related to electricity generating plants in Mexico and elsewhere in the world.
QUAXAR-IBM receives recognition from CFE Senior Management for their valuable contribution to the National Convention.
On October 7th and 8th, QUAXAR and IBM were two of the few businesses chosen by the Federal Electricity Commission’s Generating Division to participate in the Third National Convention for Generation Plant Superintendents. Other participants included SIEMENS and General Electric.
During the Convention, QUAXAR presented its portfolio of innovative data monitoring solutions, which include cameras for industrial data, mobile data and image capturing systems, as well as data management using the latest generation of handheld or PDA equipment.
Together with IBM and Symbol de México, QUAXAR presented a variety of joint solutions for generating plants and for the electricity sector in general. These companies, market leaders in their respective areas, and recipients of various awards both in Mexico and elsewhere, put their most advanced technology on show.
CFE executives were very pleased with QUAXAR-IBM and Symbol’s involvement in the Convention, and hope to see these companies demonstrate newly developed technologies at next year’s event. QUAXAR was officially recognized by a number of senior CFE officials, including Managing Director Ing. Alfredo Elías Ayub.

Recognition of QUAXAR’s participation
The QUAXAR-IBM and Symbol team
September
US-MEXICO Chamber of Commerce awards QUAXAR as “Outstanding Company of the Year 2004”.
Miami, FL. Every September, the US-MEXICO Chamber of Commerce celebrates Mexican Independence Day with an elaborate expo and cocktail reception. This year was no exception. A marvellous event was held at the Ritz Carlton Hotel in Coconut Grove, attended by the most important business leaders and influential companies in Mexico-U.S. bilateral business.
At the event the Chamber recognized its outstanding members and companies in the following categories:
  • Outstanding Company of the Year - QUAXAR
  • Award for Excellence -New Member - TERRA DEVELOPERS
  • Businesswoman of the Year - PERLA THOMA
  • In his acceptance speech, Leonel Azuela, Managing Director, of Quaxar said: “We are extremely proud to receive this award, which recognizes nearly five years of dedication and effort on the part of our team, our clients and investors, to build QUAXAR”. He also emphasized the clear benefits of working with the Chamber of Commerce, saying “just as QUAXAR offers effective technology tools to business, the Chamber is a great tool for doing business in the United States”.
    During the last 2 years, there has been significant growth in the Mexican business community in the Southeastern United States. Rates of growth are increasing each year.
    Among those companies represented at the event were: QUAXAR, Sol Meliá, Aeroméxico, Mexicana de Aviación, Grupo Bacardi, Grupo Modelo de México, Grupo Mundo Ejecutivo de México, and many more.

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