On December 21 and 22, QUAXAR held its six-monthly team meeting at Mexico's World Trade Center. The subject of these work sessions was quality, and the team participated in the "Get It Right" seminar moderated by Miguel Rey, former professor at IPADE, Harvard, and Florida International University and founding Director of Executive Forums. QUAXAR's rapid growth as well as the explosion of the loyalty and digital marketing sector present challenges in terms of ensuring quality and effectiveness. The two-day session included instructional sessions, training videos, workshops and a Harvard Business School case. Quality models evaluated included a number of different certifications, Six-Sigma, and the Toyota model.

Quaxar has begun podcasting, offering discussions on topics such as E-Loyalty, Acquiring new registrations, and contact strategies.

Innova México, a leader in direct marketing of "Out of the Ordinary" products in Mexico and the United States, has begun working with QUAXAR in order to boost its Internet sales through digital marketing campaigns and management of its Internet client database. Innova has been highly succesful in telemarketing and television advertising and infomercials. The company has now begun to dedicate resources to the Internet due to its rapid growth and high effectiveness as a sales channel. QUAXAR is very excited to work with Innova given that few clients like Innova offer the opportunity to provide tangible results through direct digital marketing.

Following QUAXAR's success in managing HP Latin America's internal communications via digital channels, HP chose QUAXAR to operate its regional Intranet. QUAXAR is dedicated to promoting a stable operating environment for the Intranet through new technologies and digital communication formats.

Quaxar took part in the most important event of the year in the direct marketing industry, which was held in San Francisco. The DMA conference shared ideas, strategies, and the latest trends in the world of digital marketing. Quaxar also participated in the ECHO award ceremonies, where the most outstanding campaigns of 2006 are recognized. Some of the most notable topics were the use of WEB 2.0, client evolution cycles, precise messages to the appropriate clients, and many more. (For more information about the event click here).

The 3rd Tourism Innovation and Marketing Symposium took place October 13th at the World Trade Center, Mexico City. The symposium, organized by Grupo Boletín Turístico, aimed to offer the perfect forum for the directors, managers and owners of companies in the travel industry to exchange ideas and experiences with specialists in marketing and innovation in the sector. Two discussion panels were presented, where tools and principles in the areas of travel industry innovation and Tourism Marketing were discussed.

Leonel Azuela, QUAXAR’s CEO, was invited to participate as a panelist at the Symposium, thanks to his experience and professional background using innovative marketing tools for the travel industry. Azuela talked about the use of E-Loyalty as a new marketing strategy to increase sales for hotels, airlines and travel agencies. Other speakers included: Luis Barrios, General Manager of City Express Hotels; Carlos Alazraki, President of Alazraki and Associates Marketing; José Luis Suárez, Sales Director for Volaris; and Esteban Velásquez, Client Services Manager for Sabre, among others.

The 3rd Tourism Innovation and Marketing Symposium also recognized the best service providers in the following categories: best advertising campaign, best promotions, creativity and innovation, and service to the traveler. Leonel Azuela was part of the evaluation committee that decided which companies best deserved these prestigious awards.

Quaxar and MiLlanta / Bridgestone Firestone have begun a program using loyalty and digital marketing strategies to increase the sale of tires and services in MiLlanta service centers.

To begin with the Project will consist of the reinforcement of the Web presence, the establishment of a client database, and periodic digital direct marketing campaigns to both new and frequent customers. Once the first stage is operating, Quaxar will begin work on establishing a formal loyalty program that rewards frequent customers while helping stores maintain active contact with them. The program will include service reminders, offers, promotions tailored to individual clients, birthday greetings, new product announcements, and many other customer relationship management strategies.

This new contract allows Quaxar to introduce its services to the automotive market, where loyalty and digital marketing programs have enormous potencial to improve results and generate sales.

Grupo Televisa’s Playcity has selected Quaxar from a group of four renowned marketing agencies in Mexico. The project involves the development and implementation of loyalty and digital marketing programs. The program includes the creation and operation of a loyalty strategy, as well as the design and delivery of mass-market monthly email campaigns and periodic e-newsletters. Quaxar will also use new digital technologies to drive increased client traffic to Playcity’s branches.

This partnership is already well underway, and we expect the program results to raise considerable visits to these recreational centers. Client relationship management and active and direct communication with customers are the top priority in generating the hoped-for loyalty and attendance levels.

Atlas One Financial, an international financial services firm based in Miami FL, has again hired Quaxar, this time to produce an e-Brochure for the company. The brochure will describe Atlas One Financial services using aesthetic, functional and design principals that take it to the level of other leaders in the sector, while taking advantage of digital media. Through the e-Brochure prospective clients and employees can learn in detail about the range of Atlas One Financial products and services with high-quality graphic design that is flexible to new and traditional technologies.

Quaxar’s previous Atlas One engagement was the analysis and development of the firm’s new Web presence, surpassing the client’s high expectations.

The Digital Program for Calderón supporters “One Million Votes More” is transformed.

The program “One Million Votes More” (“X1 millón de votos más”) operated by Quaxar has transformed into a new program “A Million Committed Mexicans” (“X1 millón de Mexicanos Comprometidos”). Thanks to the number of people who have registered in the program and who participated digitally on a daily bases during Felipe Calderón’s Presidential campaign, there is a new, interactive network of Mexicans who wish to continue their political participation, beyond the elections.

This community of political opinion will now become a virtual public opinión community, where the aim is not to increase the vote but to promote higher participation by citizens in Mexico’s everyday political life. The program will continue to run using Quaxar’s direct and digital marketing tools, primarily email, support materials through physical mail, web applications and blogs. Other innovative content media are under consideration for use as the program grows, including podcasts and video.

“A Million Committed Mexicans” is an open digital space where the objective is to promote interest in Mexican public policy using loyalty programs and digital marketing.