CRM & E-marketing: Successful case studies
Given the importance and relevance of interactive e-marketing and e-loyalty programs in the US and Latin America, Miguel Molina shared different case studies with current MBA students at the Adolfo Ibañez School of Management (AISM) in Miami. 35 top Latin American executives from 13 different countries and 22 companies participated in the conference where Miguel Molina addressed the need for relevant communication and client consent when approach clients and prospects. In his words, “Content is the King, while Reputation is the Queen in every email communication”. Miguel also pointed out how consumers are acquiring control, hence the need to shift the emphasis for CRM (Customer Relationship Management) to CMR (Customer Managing Relations).
The Miami-based Adolfo Ibañez School of Management has chosen Smart Emails powered by Quaxar as its official communication tool. Smart Emails will take the prestigious school’s online communication efforts to a completely new level.
Besides sending and extensively tracking e-mail campaigns, the school will be able to deliver advanced dynamic targeting messages to address the new class entering the unique and highly respected Multinational MBA program. The tool will help school administrators to reach senior-level executives and entrepreneurs that conduct business in Latin America, and encourage them to attend the program.
The United States-Mexico Chamber of Commerce held its annual meeting where members of the chamber presented the benefits offered by their companies through an open forum.
Leonel Azuela, Miguel Molina and Haydee Arreola discussed the benefits of acquiring and retaining customers through Quaxar’s Smart Emails program. They talked about the importance of one-to-one email marketing, plus the advantages of measuring the effectiveness of email campaigns.
Members of the Chamber will receive a free consultation from Quaxar on the best practices of email campaigns applied to their own business
Value Deployment Multinational MBA session in Miami
From May 5th to 10th, The Adolfo Ibañez School of Management (AISM) in Miami ( www.uai.cl and www.adolfoibanez.com ), hosted the Value Deployment Multinational MBA session. 35 top Latin American executives from 13 different countries and 22 companies were in attendance. During the sessions several Harvard cases about Marketing, CRM, and Interactive Marketing in High Tech and Service organizations were covered.
Miguel Molina, Business Development Director at Quaxar participated as a Key Note Speaker, offering a talk on the Quaxar success story.
Quaxar premieres its new Business Partner Program.
Quaxar started a new program in which third parties are invited to join the Quaxar sales force. Beginning in Mexico, our first two business partners Eligio Bernal (Consisho) and Jorge Mejía received a day’s training on Quaxar products, revenue tools and our particular approach to sales and management.
Both Quaxar's new business partners have extensive experience in the hospitality industry.
If you are interested in joining us as a Business Partner, please fill out the form at “Contact Me”.
Travel Distribution Summit for Latin America 2008, WTC Mexico April 2 & 3, by Eye for Travel LA.
How is CRM in Latin America and the Caribbean evolving into Customer Experience Management? What cost effective solutions are available for you to distribute more travel at lower cost? What are the innovative ways you can further understand and engage with your consumers? These were some of the topics discussed during the 3rd Latin American & Caribbean Travel Distribution Summit.
The event offered the best from Mexico and the most important Latin American and Caribbean countries doing travel business in the region. Leading online travel industry experts such as Mariano Soler (CEO Ciudades.com), Mac Kroupensky (CEO Kroupensky & Associates), Sergio Mendoza (VP Distribution Revenue Management - LAN Chile), Roland de Bonadona (CEO - Accor Hospitality LA), and Leonel Azuela (Founder & Managing Director - Quaxar) discussed how to profit from cutting-edge solutions that are guaranteed to generate additional revenue.
Branding and Recruiting for a Web 2.0 Generation.
Miguel Molina (Director of Business Development, Quaxar ) and Luis Casas (Director of Marketing and Recruiting, Florida International University) gave a presentation on the successful multimedia branding campaign that Quaxar developed for FIU to the Association of Advanced Collegiate Schools of Business.
They shared their experiences on how the innovative campaign drove participants to the special micro site www.uncommonthinkers.com and how the e-mail marketing campaign for prospective students was developed. They also explained how the campaign was integrated with the school's CRM software for event registration and participant communication. The conference was held on March 8 in Chicago.
Business Alumni Conference focuses on hot business issues.
On March 27, 2008, South Florida executives, business alumni, students, and faculty attended the third annual Business Alumni Conference, sponsored by Microsoft.
The event began with a luncheon and an opening presentation by Dmitry Vasilevsky, from Microsoft. This was followed by panel discussions on current topics such as the state of global business, e-marketing, and recruiting during hard economic times:
The Creating Loyalty: E-Marketing Magic! panel was moderated by Luis Casas, director of marketing and recruiting. Panelists included Leonel Azuela, founder and CEO of Quaxar; Tatiana Lopez, marketing manager for MySpace Latino, and Andrea Arnau, managing director of Alma DDB Interactive.
The panel was thoughtful, provocative, and engaging. There was terrific interaction among panelists and attendees.
Quaxar committed to the new generation.
On February 14, Haydee Arreola (Marketing Consultant, Quaxar) was invited to participate in a radio chat held by ITESM Virtual University. 100+ students from Latin America showed their interest in learning about Corporate Image and how Quaxar has participated in various successful cases. Haydee answered questions about new trends in digital marketing, and the importance of building customer loyalty. One of the recurrent questions was related to best practices in CRM operations and e-mail marketing campaigns. The interview had great impact for the students.
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