Seminar on Social Media Marketing

Some members of the Quaxar Team (Liliana Onofre, Erick Ovalle, Diego Avalos and Amaya Marichal) attended the seminar "Social Media Marketing" hosted by Kätedra Eventos on July 8-9th in Mexico City.

Speakers at the seminar stressed on the importance for brands to realize that they have to design strategies in order to take advantage of Social Media. They also shared multiple case studies of companies and their performances related to the subject.

Alvaro Rattinger (Merca 2.0), Romeo Márquez (Gelattina), Engel Fonseca (Neurona Digital), Gustavo Ross (Activ@mente), and Pablo Pozo (IAB México), were some of the speakers at the seminar.

Quaxar adds Augmented Reality to Shrek and HP.

Due to the premiere of the movie Shrek 4: Forever After, HP launched a website to print creative projects based on the popular film throughout Latin America. Quaxar and HP worked together to let the customer enjoy the experience of the Augmented Reality in this website. All they need to do is place the barcode of their HP cartridge in front of their webcam and the application will generate a virtual image that they may manipulate with their own movements.

Here's the website: http://www.hp.com/latam/mx/hogar/shrek_4/index.html

Yamaha and Quaxar working together.

Following our successful meeting and the presentation among participating agencies, Quaxar and Yamaha agreed to carry out the program "Yamaha Partner" from July 1st in Costa Rica, where we intend to develop a strategy to boost monthly sales of Yamaha genuine parts in different product categories. The program's success will be determined by accurate planning, consistency, and order in its execution.