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Are Gen Y loyal? – Loyal to what? |
by Miguel Molina |
The world of loyalty and branding revolves around consumers. As new generations emerge there is a distinct change in the way loyalty is perceived. As marketing companies are always in the lookout for newer customers, it is obvious that they need to embrace the Millennial or Gen Y group into their arms, not only due to the important number of its members. |
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And now… Who can help us? |
by Victor Rojas |
We usually do not want anybody to come and tell us what to do or not. The fact is that we live in a period where the new generations seem to incorporate a full-control inbuilt chip that leads them to believe they know everything about everything.
Este artículo se encuentra también en Español.
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| Monthly Quote |
"The fundamental message was if we want to move forward, we have to win people's loyalty."
- Avianca President Fabio Villegas on the airline's winning strategy,
as quoted by Latin Business Chronicle, April 30, 2010.
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The Green Approach - PAPER CONSERVATION |
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1. Printing On Both Sides of Paper Make double-sided photocopying standard practice.
2. Paper Reuse Trays
Any surplus, non-confidential paper that has only been used on one side can be collected in the tray. This paper can then be used for rough notes or placed in printers or fax machines for rough drafts.
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