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Do it yourself - Digital Marketing Strategy |
In digital marketing we encourage small and medium companies to try strategies like the big corporations; digital media is so flexible that it allows you to perform like the big leagues. With Smart Emails, you have powerful tools at hand, which in the past were just available to the big corporations. Just don’t forget some very important rules.
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Adolfo Ibañez Selected Smart Emails |
With Smart Emails, Adolfo Ibáñez School of Management (AISM) has been able to establish a complete communications cycle, with metrics that allow them to have feedback, they can easily know how many emails were sent, how many bounced and opened and if the recipients followed the call to action from the message. As Jose Rocha, Director of Marketing and Executive Education, just said: “This is beyond CRM, is the next level, a Digital Marketing Strategy”.
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August 2008 |
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* Jose Rocha Interview Part I (Spanish) »
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Out of the (Box) Web |
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* When do you check your email? » |
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* Learn to Market More
Creatively » |
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* "Five Action Items to Improve E-mail Marketing" » |
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* "Phelps' marketing power depends on more than gold " »
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To Think About It |
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* Spencer Wells: Building a family tree for all humanity » |
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