When you are working on the development of an e-mail marketing campaign one of the things that comes to mind is: “How can I make my campaign successful when there are so many e-mails flying around the internet?” or “How can my campaign catch customers’ attention and not go unnoticed like many others?”

The success of any business initiative depends largely on the principles, strategy, solutions, applications and systems of an organization. Often organizations have to sustain a cutthroat climate where survival and growth would be the two paradigms to take businesses forward. The finite way to improve businesses is to get the appreciation from the people driving the business, yes we are talking about the Customers.

It does seem a bit strange that in the “digital age” we still consume enormous amounts of mashed up, bleached tree pulp, most of which gets used once or twice and then tossed or recycled (“downcycled,” as McDonough and Braungart would call it). The greenest paper is no paper at all, so keep things digital and dematerialized whenever possible. The more you do online, the less you need paper. Keep files on computers instead of in file cabinets (this also makes it easier to make offsite backup copies or take them with you when you move to a new office). Review documents onscreen rather than printing them out. Send emails instead of paper letters. New software like Greenprint helps eliminate blank pages from documents before printing and can also convert to PDF for paperless document sharing.

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