Quaxar Community & Loyalty Solutions
Num. 13 / Year '10
 
KROSSing the line with E-mail Marketing by Ovalle
If you organization is not doing some sort of database marketing you might bWhen you are working on the development of an e-mail marketing campaign one of the things that comes to mind is: “How can I make my campaign successful when there are so many e-mails flying around the internet?” or “How can my campaign catch customers’ attention and not go unnoticed like many others?”
Read More http://quaxar.com/blog/index.php/2010/01/krossing-the-line-with-e-mail-marketing/
 
Effective Customer Acquisition for 2010 by Mollina Cosculluela
The success of any business initiative depends largely on the principles, strategy, solutions, applications and systems of an organization. Often organizations have to sustain a cutthroat climate where survival and growth would be the two paradigms to take businesses forward. The finite way to improve businesses is to get the appreciation from the people driving the business, yes we are talking about the Customers.
Read More http://quaxar.com/blog/index.php/2010/01/effective-customer-acquisition-for-2010/
 
QUAXAR Podcast en español
La Universidad de Florida, Luis Casas y Joe Clorath de Marketing nos platican la experiencia de su proyecto Uncommon Thinkers.
 
Monthly Headlines
Happy Holidays from Quaxar.
Quaxar will be sponsoring the launch of a new publication, “México Vibra en Miami!”
 
Out of the (Box) Web
PREDICTIONS: Top Digital Trends For 2010.
Facebook's Top Status Updates of 2009.
10 Technologies That Will Rock 2010.
1Three long-term CRM trends to watch.
 
The Green Approach - Digitize

It does seem a bit strange that in the “digital age” we still consume enormous amounts of mashed up, bleached tree pulp, most of which gets used once or twice and then tossed or recycled (“downcycled,” as McDonough and Braungart would call it). The greenest paper is no paper at all, so keep things digital and dematerialized whenever possible. The more you do online, the less you need paper. Keep files on computers instead of in file cabinets (this also makes it easier to make offsite backup copies or take them with you when you move to a new office). Review documents onscreen rather than printing them out. Send emails instead of paper letters. New software like Greenprint helps eliminate blank pages from documents before printing and can also convert to PDF for paperless document sharing.

 
Monthly Quote
"The cost of retention is $180 per customer," he says. "But most automotive dealerships are set up for customer acquisition
- which is crazy when you consider the average cost of customer acquisition is $1,000 or more."
- Arthur Hughes
author of several books on using databases to enhance CRM.
 
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