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HEWLETT-PACKARD
Loyalty Program |
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| Challenge |
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Generate new demand for HP warranty services |
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| Solution |
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Enrich and expand the database |
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| Results |
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The regional HP Register and Win campaign that took place from August through October 2005 has been awarded an AMDIA prize. These annual prizes are awarded by the Interactive and Direct Marketing Association in Argentina. |
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Countries included in the first version of the campaign were: Mexico, Colombia, Argentina, Chile and Venezuela. |
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Hopitality |
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Government |
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Technological |
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Consumer good and services |
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Manufacturing and Retail |
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Energy and Weather |
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Financial Assistance |
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Entertainment |
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Education |
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