Intercontinental Hotels wanted to increase the loyalty of the executive assistants that reserve hotel and convention rooms for the executives of their companies. In addition, Management wanted to upload, analyze, and profit from the business information contained in their legacy systems.
Solution
QUAXAR has developed an online customer loyalty engine that lets the assistants keep track of their accumulated points and follow the activities of the “Diamond Club” reward program through a friendly and easy to use web interface. Additionally, we built a complex reports generation engine that allows the Management to process and analyze business critical data.
Result
The program has increased the loyalty of the executive assistants toward the hotel chain. Management are able to make better decisions supported by customizable and opportune reports, and can change point-rules to drive revenue during low occupancy.
