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But, is there a line?

A [not] so positive look to 2015 trends.

 

 by Diana Báez | Quaxar´s Loyalty Services

Nowadays, we see that we buy anything that marketing sales. Or is it that marketing will sale anything we want to buy?

In these times is more difficult (at least for me) to understand what is the real essence of a great marketing strategy. We see that one guy working in his usual place, from a retailing company can get a viral vine “just because”. Same thing with a dress that is not that cute but has a particular quality: color changing (aha)

We see these ordinary issues become globally relevant, and maybe is not harmful at all. However, what about the ideology that actually may impact our way of confronting or dealing with important situations?

A man with a fortunate that submits a naïve girl because he suffers a pathology, but is okay because they are in love.

A former runner that ends up in war, tortured without any reason by a frivolous Japanese sergeant.

A schizophrenic actor that deals with low self-esteem.

An orchestra teacher/bully that intimidates every student of his because he is trying to improve everyone’s performances.

Now, I am just talking about movies but I think this is just the antipasti for what comes next. Sex has been always the biggest and more exploded wherewithal in history but is clear that violence is in its way too.

One college teacher said that advertising sales no lies, he said it actually sales something real but is an aspirational reality, is what we desire and what we aim. Is there anything more obscure than this? To hold with one hand this truth and with the other, to hold what is out there selling books, movies, products or services to billions of people around the world. That is sinister enough to me.

Therefore, we may say that marketing is selling one very disturbing true, or that we are buying a baseless ideology? Any of these options look dangerous and harmful to me.

I believe there is just one way to get this clear: judgment.

Where is the line?

Marketing might sale over 100 million copies worldwide but does it make it a healthy or even relevant?

Is there a line? I am talking about a personal line, where we filter our needs, our desires and irrelevant stuff (lots of those, people).

I honestly believe marketing is doing its job, selling what people ask.

Are we doing ours? We need to draw a line but it looks like we are waiting for someone to tweet it first.