Currently, companies face the challenge of staying competitive in an increasingly demanding and changing market. To achieve this, many have opted to implement Customer Relationship Management (CRM) strategies focused on improving customer relationships and promoting loyalty.
Technology has played a fundamental role in the evolution of CRM, transforming them into more efficient and personalized tools. With the development of new technologies such as Big Data, Artificial Intelligence (AI), and Machine Learning, CRMs have evolved to offer more advanced data analysis and enable increasingly precise personalization of the customer experience. Want to know more about this topic? We invite you to read our full article on Linkedin. Click here.
Globally, the CRM market is led by Salesforce, Pega, Microsoft, SAP, Oracle, and Adobe. However, we are in a moment of maximum digital transformation with all kinds of new options and typologies, ready to challenge the big five and offer very different products. But it is essential to know that there are several types of CRM, each with its own characteristics and benefits. In this article, we will analyze the different types of CRM and provide some statistics on their use.
Each type of CRM has its own characteristics and benefits. The use of a CRM system can help companies improve customer relationships, increase efficiency and effectiveness of business operations, maximize long-term customer profitability and satisfaction, and improve the quality of customer service. Ultimately, the choice of CRM type will depend on each company’s specific needs and industry.
If you still don’t know which CRM is right for you, at Quaxar we can advise you on the best strategy for you and your business, so don’t hesitate to contact us.