The challenge:

Create an entertainment channel for "novelas" fans on Facebook, transmitting Telemundo content for Latin America.

The solution:

We built the QiN community on Facebook, targeting women who shared a passion for "telenovelas". The community interacted with Telemundo content through this social media channel, which also delivered fashion and health tips, celebrity gossip, and other related Telemundo content. In a very short period of time we activated a community of 200,000 women who interacted with the channel, viewed Telemundo videos and connected with the rest of the community around Latin America.