3 tips to make costumer believe in your promotions

Offer dates are just around the corner, “El Buen Fin” in Mexico, Cybermonday, Blackfriday and Christmas are one of the most important Sales any business can have and is when the question pops up: How can I leverage this dates to my business??

Big brands often resort to false discounts, raising the price of a product and then applying a “discount,” which is completely misleading to the consumer. But if we use a well-executed promotion, this can exceed regular sales for several months.

So, Here you have the best tips, so you  don’t miss these opportunities.

• Avoid eternal promotions

These are short-term, time-bound incentives. If the promotion is eternal, people distrust its veracity. At least let a month go by before launching another promotion, so that they become something special.

• Change the type of promotion.

Not all promotions are discounts, there are price promotions, gift promotions, personal promotions and finally what is known as couponing.

• Get ready for the occasion

The first thing to do is mentally preparing yourself that doing a promotion is not just lowering the price and that’s it. It takes time and work:

• Thinking up a post for social networks
• Design banners for your website
• Modify your website with ads about the promotion
• Design a newsletter communicating the promotion
• Plan advertising campaigns on social networks
• Design the graphics for those advertisements (minimum 3 ads)
• Design the copy for those ads
• Schedule these advertising campaigns to be ready on the day of the promotion.
• In the case of working with influencers, send them the instructions to communicate the promo.

Creating an atmosphere is extremely important to attract the attention of customers and prospects. Making them feel special is one of the keys to a successful promotion, and that takes a lot of work!

Remember that a well-executed promotion can generate more revenue than several months of regular sales. Don’t waste the opportunity.

If you are interested in implementing Loyalty and CRM programs, Quaxar can support you and grow your business, don’t wait any longer.

Reference source:https://desnudandoelmarketing.com/como-hacer-promociones-creibles/