Improvement in the management of the sales funnel and marketing strategies

In a highly competitive market, the B2B industry was faced with the challenge of better managing its sales funnel and optimizing its marketing strategies to increase conversions and grow its business. Aware of the importance of having a comprehensive vision and the ability to identify growth opportunities, they decided to partner with Quaxar, a renowned company specializing in data and marketing solutions.

Quaxar designed a comprehensive strategy for the B2B company, focusing on implementing targeted email marketing campaigns on platforms such as Facebook, Instagram, and TikTok. In addition, the migration of the CRM system from Salesforce to HubSpot was carried out, allowing for more effective management of the sales funnel and better communication with potential customers. To enhance the shopping experience, custom web hosting and landing pages were created, and a specialized e-commerce team was assigned to provide constant maintenance and updates.

Thanks to the collaboration with Quaxar, the B2B company underwent a successful transformation in its operation. The implementation of a segmented email marketing strategy and social media campaigns allowed them to reach an open rate of 40% on emails and a CTR of 5%. This translated into a 2% increase in orders placed, which meant significant growth for the business.

Additionally, migrating to HubSpot as a CRM and CMS provided the company with a comprehensive platform to efficiently manage its sales funnel and more effectively follow up with leads. With a holistic view of each customer and accurate data available, the company was able to make informed decisions and personalize the shopping experience for each customer.

In summary, the collaboration with Quaxar was key for the B2B company to achieve a significant improvement in the management of its sales funnel and marketing strategies. Implementing custom solutions, such as a segmented email strategy and migration to HubSpot, enabled them to see positive results in terms of conversions and sales. Thanks to the dedication of a specialized e-commerce team and the support of Quaxar, the company was able to strengthen its position in the market and provide a satisfying shopping experience for its customers.