Keypoints on Technology and Marketing

2024 has been a year of technological transformation, where the most innovative marketing trends have taken the lead. From artificial intelligence to new strategies in social media, key statistics provide a clearer view of what works and what is to come. In this article, we share the most relevant figures that have defined the technology and marketing landscape this year.

1. Growth of Artificial Intelligence in Marketing: The adoption of AI has reached historic levels in 2024. According to a Statista report, the global AI market in marketing is expected to grow by 25% annually, reaching a value of over $80 billion. AI tools, such as chatbots and virtual assistants, have become essential in enhancing customer experience.
2. The Rise of Video Marketing: Video platforms continue to dominate digital marketing strategies. Wyzowl reports that 87% of marketers are using videos as part of their strategy. Additionally, 84% of consumers have stated that a video influenced them to purchase a product or service.
3. The Importance of Personalization: In 2024, personalization has ceased to be an emerging trend and has become a necessity. According to Salesforce, 80% of consumers expect brands to offer personalized experiences. Data analytics tools and artificial intelligence have made it easier to create unique experiences for each user.
4. Sustainability as a Key Purchase Factor: Environmental concerns remain a priority for consumers. Nielsen reports that 73% of consumers prefer brands that promote sustainable and responsible products. This has driven companies to integrate eco-friendly practices into their marketing strategies.

This has been a year of constant learning, where technology and marketing have merged to create new opportunities. The statistics show that companies investing in artificial intelligence, video marketing, personalization, and sustainability are leading the market. It is essential for brands to continue adapting to these trends to remain competitive.

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