Brands in the time of Responsive Design

Brands adaptable: trend or needed resource ?

by David Ocampo | Quaxar´s Interactive Designer

The democratization of mobile devices today, forcing Web designers to design parts adaptable to all screen formats, but does not this trend could also include graphic marks and modes of use in different screen sizes? If so, this would force us designers to rethink the design elements of graphic marks, especially with regard to their level of reproducibility; require us to include in manuals all necessary to function in different situations on screen versions.

Until now, brand manuals include negative versions constructive grids, color versions, modes of use, prohibited uses, etc .; however it is not considered any regulations concerning the application of signs adaptive websites.

Responsive Logos is a site created by Joe Harrison, a designer based in East London specialising in digital and interaction design. Where shows some examples of how it might work a graphic mark in different screen widths. See the website below or enter to the website in responsivelogos.co.uk