From 3 million to 18 million users: The key role of Quaxar in the growth of a technology company

In the dynamic world of the technology industry, companies face constant challenges to stay competitive and maximize their growth. In a scenario in which the effective management of the client base and the implementation of marketing strategies are crucial, a company found itself faced with the challenge of improving its performance and achieving outstanding results. Despite having a base of Initial clients with less than 3 million operations registered in 2004, the objective was to achieve a significant growth of this database and to be able to identify the clients to carry out the appropriate segmentation in their communications.

It was then that the company in the technology sector decided to partner with Quaxar to optimize its operations. Quaxar designed an information acquisition strategy leveraging registration experiences, traffic generation from the official website for each country and through segmented communication using CRM. Throughout 16 years, more than 500 registration experiences were developed, adapted to each country and focused on obtaining the greatest amount of information possible.

Thanks to these strategies, the company achieved exceptional growth in its customer base. The database grew to reach 18 million registered users in Latin America. In addition, a high level of user consent was obtained, with 85% of them agreeing to receive emails from the company.

These results allowed the development of more than 200 segmented audiences in all countries, using the information collected to improve communication and increase sales in the areas of PCs, printers and consumables. The collaboration with Quaxar allowed the technology company to achieve a successful transformation in its operations, obtaining a robust and segmented database, which allowed them to personalize their communications and maximize their impact in the market.

In addition, the implementation of automated marketing strategies and the use of the collected information allowed to improve the effectiveness of marketing campaigns, generating a significant increase in sales and company performance.

In short, the collaboration with Quaxar was essential for the technology company to achieve impressive growth in its customer base and remarkable effectiveness in its marketing strategies. The focus on the acquisition of information, effective segmentation and the implementation of personalized strategies allowed us to achieve outstanding results in the technological market.