The 8 essentials of Internet marketing

By Martha Cardoso

Online presence is a vital component of a professional marketing strategy.

We know it can be a big challenge in itself so we list below “the 8 essential points” of Internet marketing to support as a guide:

Outline: Before you start any project you should always outline your goals and what it will take to meet them. You need to estimate what you’re going to spend and how much time is it going to take. Developing a step by step strategy of how you want your site/business to grow is key for success.

Search Engine Optimization: SEO is key when it comes to search engine rankings. Using effective search engine optimization strategies maximizes the online visibility of your website/business.

Fresh Content: Promoting old content will get you no where, you need fresh content. Unique, high quality, niche related content will greatly increase your visibility and your SERP ranks.

Email Marketing: Email subscriptions are very common and useful. Sending your subscribers periodicemails containing information about your business and industry can help drive traffic to your website, and then sales.

Content Consistency: You can’t survive with one fresh article. You need to publish fresh content consistently. Search engines are more likely to rank your website higher if you provide quality and unique content on a consistent basis. For example; we publish quality articles on a daily basis.

Social Media Optimization: Using Social Bookmarking and Article Submission websites is a huge benefit to online promotion and generating traffic. Utilizing websites like Digg, Reddit, Ezine, Twitter and Squidoo correctly can help draw massive amounts of attention to your website/business.

Your Blog: Maintaining a blog to keep your users informed can be a great way to generate returning visitors and possibly more business. Providing users a daily or weekly postwith relevant content can develop a valuable asset for traffic generation, domain authority and inner-linking.

Tracking Analytics: Getting a firm grasp on your websites statistics are vital for staying wellinformed on how your website/business is performing. Maintaining a solid understanding of services like Google Analytics can help you target certaindemographics, monitor traffic, optimize content and improve traffic flow.