The Chatbot in your digital marketing strategy

In the previous article we introduced you to the multichannel marketing strategy, and today we show you how to further enhance this strategy and take advantage of it. The benefits of the chatbot and how to use it correctly to boost your sales and presence in the digital world.

Chatbots are an increasingly popular tool in the world of digital marketing. It is a way to interact with customers in a faster and more efficient way through messaging platforms, such as the ones we previously mentioned in the article, WhatsApp, Facebook Messenger, telegram, etc.

This technology is based on artificial intelligence language that allows chatbots to answer common questions, recommend customized products or services, and provide a better customer experience. These chatbots can become an excellent ally for any company that wants to stand out in the digital world.

Chatbots offer many advantages in the field of digital marketing, which are useful to improve the relationship with customers. The main ones are:

•   Higher sales conversion: they can be programmed in such a way that they can record useful information from users/customers, process it and, based on this information, guide the user to purchase a product or service that adapts to his/her characteristics.
•       Customer service around the clock: The biggest advantage is that chatbots are available 24 hours a day, 365 days a year to help your customers, responding quickly to all the questions they receive, making your customers satisfied with immediate solutions and collaborators not overloaded with work due to excessive queries outside working hours.

•   User information: Live chats serve thousands of users at a time, extracting important information from each one such as, consumer behaviors, characteristics, questions asked by the user, etc.

As you can see, automating your messages in the different messaging platforms results in great benefits for your brand. What are you waiting for to implement your own chatbot in your strategy?

If you are interested in using chatbot, multi-agent or multi-channel services, we recommend our customer messaging solution. At Quaxar we are at the forefront with enterprise solutions for the use of customer messaging via WhatsApp, Messenger, Telegram, among other popular apps. Contact us!