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Manage your customer care

Use costumer care to increase sales

Customer care involves putting systems in place to maximise your customers satisfaction with your business. It should be a prime consideration for every business. Your sales and profitability depends on keeping your customers happy.

Your existing customers are among the most important assets of your business, they have already chosen you instead of your competitors. Keeping their custom costs far less than attracting new business, so it’s worth taking steps to make sure that they’re satisfied with the service they receive.

There are a number of techniques you can employ, including:

  • providing a free customer helpline
  • answering frequently asked questions on your website
  • following up sales with a courtesy call
  • sending reminders when services or check-ups are due
  • offering preferential discounts to existing customers on further purchases


Existing customer relationships are opportunities to increase sales because your customers will already have a degree of trust in your recommendations.

Alerting customers when new, upgraded or complimentary products become available – perhaps through regular emails or newsletters – is one way of increasing sales.

To retain your customers’ trust, however, never try to sell them something that clearly doesn’t meet their needs. Remember, your aim is to build a solid long-term relationship with your customers rather than to make quick one-off profits.

Satisfied customers will contribute to your business for years, through their purchases and through recommendations and referrals of your business.