Successful transformation in the restaurant sector: Growth of the client base thanks to the collaboration with Quaxar

A few years ago, a restaurant in the sector faced challenges in managing its data and implementing effective marketing strategies. Despite having an initial customer base of approximately 14,000 contacts, the restaurant was looking to increase its presence in the market and improve the frequency of visits from its customers.

It was then that the restaurant decided to partner with Quaxar to streamline its operations. Quaxar implemented a comprehensive data management solution that enabled efficiently acquiring, segmenting, and cleansing the restaurant's database. Through analysis and the use of digital marketing techniques, Quaxar helped the restaurant better understand its customers, identify their preferences, and assess the profitability of each segment.

Automated marketing strategies were implemented, using channels such as email, SMS, Facebook and Instagram, to activate automated communications triggered by the behavior of diners and based on the segmentation of customers according to their gender, interests in products, among others.

The results were impressive, with a 446% Increase in the restaurant database. More than 36,000 responses were generated in quality surveys and 2,116 complaints were immediately addressed, demonstrating a commitment to customer satisfaction.

The collaboration with Quaxar also enabled the restaurant to gain greater online reach, with more than 500,000 impressions and more than 54,000 interactions on its digital marketing campaigns. These numbers reflect the increase in brand visibility and customer engagement with the restaurant.

In addition to these marketing strategies, Wi-Fi collection points were installed and quality surveys were implemented in the restaurant's. This provided the restaurant with valuable insight into the customer experience and the quality of its services.

Through 12 months of collaboration with Quaxar, the restaurant's database grew to 79,060 contacts. This significant expansion allows the restaurant to have a larger audience and business opportunities.

In summary, the collaboration with Quaxar allowed the restaurant in the sector to undergo a successful transformation in its operations. They achieved impressive growth in their customer base, with an increase of 446%. They also improved the frequency of visits from their customers and demonstrated an ongoing commitment to quality and customer satisfaction. The implementation of automated marketing strategies and data collection through WIFI hotspots and quality surveys have given the restaurant a holistic view of its customers and facilitated decision making based on accurate data.

Thanks to the collaboration with Quaxar, the restaurant in the sector has managed to consolidate its position in the market and increase its profitability. The implementation of effective marketing strategies and technologies has allowed the restaurant to have a greater reach online and attract more customers.